Brame (short for Branded Game) is a Swiss gamification startup that helps enterprise clients engage their consumers through branded games. In 2022, they aimed to strengthen their market position and stand alongside top competitors, which meant creating a website and visual identity that felt more polished and professional.

I was first hired as a freelancer to redesign their website. Partway through the project, they offered me a full-time role and invited me to their Switzerland office to collaborate in person. During that visit, we refined the imagery and defined the new brand direction, laying the groundwork for a full rebrand alongside the site launch.

I led Brame’s rebrand from concept to execution, creating a visual identity that conveyed enterprise credibility while reflecting the energy of their gamification platform. I built the brand’s foundation with a versatile color palette, modern typography, and custom illustrations, then documented it all in brand guidelines for consistent use across channels. I redesigned the marketing site for clarity and usability, advised the product team on UX, and developed a full suite of marketing collateral in English and German for events, print, and digital campaigns.