Scaling Web & Marketing Design for a Global Domain Registry

Brand identity, campaigns, and web experiences for 14+ top-level domains

Introduction

Dev.XYZ is the technology and creative team behind XYZ, the domain registry offering 14+ top-level domains including .xyz, .college, .rent, and other popular extensions. As part of the team, I supported both sides of the business: maintaining and optimizing 100+ domain websites for its sister companies, while also designing marketing materials to strengthen XYZ’s global brand presence.

Challenges

14+ domain extensions needing unique microsites and identities
100+ brand websites requiring continuous UX improvements
Global B2B/B2C campaigns needing multilingual assets
New TLD launches needing cohesive branding and go-to-market

My Role

As part of the creative and development team, I contributed across both web design/development and marketing design under the direction of a creative director:

Web: Maintained and optimized 100+ responsive websites, coded front-end improvements, and implemented UX refinements
Marketing Design: Produced digital ads, multilingual e-books, quarterly reports, print collateral, animated assets, and marketing videos
Brand Support: Ensured brand consistency across touchpoints, from campaign visuals to launch microsites, led apparel design, and assisted with employee photoshoots (including retouching)

Selected Work Samples

A curated selection of assets spanning web design, marketing campaigns, and brand applications

Web Design Examples

Marketing Assets

Brand Applications

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